Incident Response is a not-for-profit media outlet dedicated to covering public safety in the United States. Founded in 2012 by Asher Heimermann, Incident Response has become recognized for breaking news coverage, often covering incidents before traditional media outlets.

Incident Response produces high quality multimedia content relating to public safety incidents and specializes in documenting fires, auto accidents, technical rescues, law enforcement situations as well as training and drills.

Photography of public safety efforts is of immense importance. Unfortunately, many agencies do not have the means of employing personnel to carry out this function. As such, Incident Response offers departments the ability to use photos and videos from scenes for reports, training and other purposes at no charge.

Mission of Incident Response

The mission of Incident Response is to promote public safety through photography while supporting the efforts of law enforcement officers, firefighters and first responders.

The founder of Incident Response, Asher Heimermann, had a vision of a media outlet dedicated to public safety news in Southeast Wisconsin. An outlet that solely exists to document first responders and the incidents they respond to. In June 2012, at age 18, Heimermann launched the concept known today as Incident Response.

With a Nikon point-and-shoot camera, he started documenting incidents in Sheboygan, Wisconsin and publishing pictures from incident scenes on the Incident Response Facebook Page. With overwhelming support, he soon started covering public safety training, drills and events. Five years later, Incident Response expanded and began covering incidents in Milwaukee, Green Bay and Chicago.

Incident Response is truly a one-of-a-kind company. Distinction through exceptional service is what makes Incident Response successful. We have close working relationships and partnerships with police and fire departments. The photos and videos published on our platforms are often used by departments for training and internal review purposes.

Today, Incident Response is recognized for it’s work with over 185,000 followers on Facebook, over 28,000 subscribers and over 9.5 million video views on YouTube. Content is featured regularly by local and national media outlets.